Yesterday I spent the morning outside a large supermarket in the centre of Windhoek, showcasing ‘Sew Good’ items at the invitation of the Namibia Bird Club, which was selling its calendars there too. Besides discovering that there’s a fine line between engaging potential customers through banter and making them feel borderline harassed, the time spent allowed me to engage in a bit of fieldwork.

Firstly, it was clear that the vast majority of people heading to the shop in question already had their own reusable bags – most of which seemed to have been purchased in-store previously (although many admitted that they tended to forget to bring them along at times!) However, the reusable recycled-plastic bags (plus paper sacks and canvas bags) sold by major retail chains in Namibia are NOT made locally, although engagement with the management of one company may allow the ‘Sew Good’ project to rectify this in the future. If so-called eco-friendly products need to be transported long distances then, of course, their value as ‘green’ products diminishes.

Only perhaps 10% of customers were still buying ‘single-use’ plastic bags at the till to hold their purchases although – as several pointed out – the bags would be repurposed at home later or, indeed, used over again at the shop (https://www.independent.co.uk/environment/plastic-bags-pollution-paper-cotton-tote-bags-environment-a9159731.html).

Secondly, an alarming number of people were leaving the store with a cart literally filled with purchased bottled water. The city is currently operating under water restrictions because of the recurrent drought but penalties only accrue for truly profligate use, such as that resulting from garden sprinklers left on all night, so it doesn’t make sense that people would be buying expensive bottled H₂O so as not to end up with a huge domestic water bill from the municipality. Our tapwater is potable (although it does sometimes have a rather odd smell it’s true) so it would be interesting to know why in a recession Namibians still buy bottled water – especially those brands that are essentially fancy tap water: https://www.foodandwaterwatch.org/about/live-healthy/tap-water-vs-bottled-water.

Thirdly, there’s potential for a range of location-specific products that ‘Sew Good’ should be testing out. With the weekend braai deeply embedded in Namibian culture, the numbers of customers dropping by the store just to pick up an armful of bread rolls (brötchen) in a large (single-use) plastic bag certainly gave food for thought, as it were.

And lastly: ‘Sew Good’ shopping bags are made from high-quality furnishing fabric samples and should last many years. This essentially means that we will (theoretically) run out of customers for this particular product line eventually. But many interested clients yesterday were looking to purchase our patchwork bags and other items as gifts (especially for friends and relatives overseas) because the ranges are uniquely Namibian and also gorgeous (neither of which can be said of alternatives on the market, I would venture). Certainly this is an avenue we are already looking to explore through connecting up with tour companies and visitors on holiday who will want to take home souvenirs that contribute towards uplifting local communities.

The few hours spent at Maerua Mall were very productive. Not only did I leave with my mind buzzing with new ideas for products and marketing but the lovely bags made by Amory and Julia also sold well and will provide a welcome injection of cash to their households in the run-up to Christmas (which is also wedding season here, and therefore a time when finances are especially stretched).

Doesn’t Jordan Belfort say that the best time to sell to the public is in a recession? Well the many overheating vendors trying to interest customers in their wares at The Shed outside Windhoek this weekend might wish to disagree with him. It was (blisteringly) hot and windless, and we were competing with the rugby, the soccer, the beer, and the tendency of potential buyers to save their cents for Crimbo (that’s ‘Christmas’ to non-Brits).

Nonetheless at this wonderful craft fair, the first time ‘Sew Good’ has marketed its products to the general public, we actually seemed to do better than the traders around us – perhaps the novelty factor was kicking in. We also got some good ideas for product development from interested people who came by to chat.

Anyone with zero experience trying to launch a project from scratch, especially one in a resource-poor country in deep recession, is going to have moments that just feel like one step forwards and two steps back. I have to give a shout out to Julia Gomachas and Amory Tjipepa, who have been more than patient as we debated ideas, created prototypes, and – often – went back to the drawing board on the way to developing viable product lines. Eventually, they managed to create a little upcycled bag that fits into a tiny sack in your handbag or pocket when not in use – because we all forget to take our full-scale ‘Sew Good’ reusable shopping bag to the store from time to time and only remember we need one when we realise we are going to be charged for a plastic carrier bag just to hold a carton of milk.

They also have been hard at work experimenting with making net and organza drawstring bags that can be used to hold loose fruit and vegetables at the store weighing station – thus reducing the amount of plastic packaging you are forced to take home with you.

And I have been putting my long-dormant domestic-science class skills to use to make little applique felt birds that will be added to all the bags we sell soon at the Namibia Bird Club stall at the craft market at The Shed (19/20 October).

It’s important that we mention the support we have received today from two new donors too: the Mammadú Welcome Center arranged for us to collect a large selection of buttons, fabrics, ribbons and other sewing supplies (as well as three sewing machines that they no longer need) from their beautiful premises in Otjomuise, Katutura. We are very thankful for the support of this amazing organisation, which is doing such good work for the children in its care: https://www.mammadu.org/?lang=en.

Promotional billboard banners are not easy to dispose of in an environmentally friendly manner in Namibia and ‘Sew Good’ is exploring options to turn them into an exciting new product soon. We are grateful to Grace and Michael of Gecko Signs, in Windhoek, who were generous enough to give us one of their old banners to experiment with: ttps://www.geckosignsnamibia.com/about

Yesterday was the first time that ‘Sew Good’ has had an opportunity to showcase the items made by the three women now upcycling donated fabric into household items. The International Women’s Association Namibia (http://iwan.com.na/) very kindly invited us to exhibit examples of the project’s current products at their coffee morning in Windhoek and a number of shopping bags (to replace single-use non-biodegradable plastic carrier bags) and sets of net sacks (for purchases of loose fruit and vegetables) were bought. We also took some orders, engaged in valuable networking, and received some great ideas for future lines.

It’s interesting to see that while we have received a great deal of interest in our Facebook page, this hasn’t really translated into sales yet. It seems to be the case that when people can see the quality of the goods made by Julia, Amory and Margrieta in person, and talk to someone directly involved – that’s when the human connection is made and people really want to support the group.

With that in mind, we will now be focusing on making items with a ‘birdy’ theme since the Namibia Bird Club (https://www.namibiabirdclub.org/) has generously allowed us space on their stall at the forthcoming craft market at The Shed, outside Windhoek (19th and 20th October, https://www.facebook.com/TheShed9000).

The ‘Sew Good’ project has a new member, who will be focusing on hand-sewing patchwork blocks in order to expand the range of products the group can offer. Ms Amory Tjipepa works in the security control room of an estate outside Windhoek and has plenty of time on her hands to make up these items from strips of contrasting furnishing fabric while she is on duty. Clients will be able to then have the finished squares made into cushions, quilts and pet beds.