‘Sew Good’ expands its reach

It’s now six months since the first project under the ‘Good for Namibia’ banner got going and this week I believe that we – Julia, Amory and our newest ‘Sew Good’ member, Flora (plus myself) – can finally say that we have become a pretty finely tuned production unit. We are now receiving regular orders from established clients who wish to gift our products to others, as well as generating further interest through appearances at markets in town.

This week Julia (pictured) and her friend Flora made a total of eight shopping bags ordered by Windhoek customers to give as Christmas presents. The ‘soft launch’ is officially over!

While production levels are always going to be dictated by the availability of donated fabric, domestic demand will also affect sales, especially as we are gripped by the long recession still. We are therefore thrilled that Ms Meke Imbili of Xceptional Tourism Services (http://www.ecotours-namibia.com/) is going to be featuring the work of the project in her company’s ‘Katutura Interactive and Cultural Township Tours’. This will give the producers an opportunity to meet and greet potential clients in their home workshops in Otjomuise and allow tourists to purchase items directly, witnessing at first hand how the income will be valued and utilised. (Without being too cynical, it’s perfectly possible for unsuspecting visitors to spend a great deal of money in Namibia with only a tiny fraction actually going back into the local economy.)

Meke is just the sort of dynamic young Namibian who has the energy and skills to promote the inclusion of disadvantaged and marginalised communities in sustainable tourism. We look forwards to a productive and profitable working relationship in 2020!